Google Ads
Google AdWords is a
pay-per-click online advertising platform that allows businesses to place
advertisements on Google's search results page. Businesses pay to have their
ads appear at the top of the search results page based on the keywords they
want to target. You just have to pay when a guest clicks on your ad because the
platform uses pay-per-click (PPC) ads.
Modern email marketing has moved away from one-size-fits-all mass
mailings and instead focuses on consent, segmentation, and
personalization.
The Google AdWords marketplaces operate in the same way as an
auction, with people bidding for clicks. However, the highest bidder does not
always win. Aside from money, Google considers the quality score to ensure that
people who click on ads have the best experience possible.
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